26 August 2026
Present 29
Where the name comes from.
For my 29th year I set myself one goal, and I called it Present 29. I wanted to get off my phone, spend more time living in the moment, and actually be where I was.
It didn't take long to work out what was getting in the way: my phone, and mostly the social apps on it. I'd open one to see what my mates were up to and get sucked in.
On my 30th birthday, 24 August, I sat down with everything I'd learned that year and made the first draft of the mockups for an app that works the other way.
I named it after the goal. Present, as in here and now, and as in actually being there with the people you're with.
It's grown a lot since those first mockups, but the idea hasn't changed. An app for keeping up with your mates, that then encourages you to put the phone down.
BrianFounder, Present
More from the blog: Slow social · Keeping up with mates on the other side of the world · Why everything on Present has to be real